You can get accreditation for SMM 2012 at the Press Counter (Central Entrance, Messeplatz 1) during the event itself or, better still, use our online accreditation service (from 1 August 2012).

For accreditation, please send – from 1 August 2012 onwards – a valid press pass or authorisation from your editor in chief, indicating the newspaper, magazine or channel. 

A recent specimen copy with your name in the publication or editorial data is also recognised in conjunction with your ID card.

You will then receive a code from us, which you can use for online accreditation.

Please note that press passes are intended only for named editorial staff members and journalists and cannot be issued to employees of the publishing house management or the advertisement sales or advertising department. Hamburg Messe und Congress GmbH also reserves the right to further examination of proof of journalist employment, even where a valid press pass is presented. There is no right to accreditation. Where necessary and appropriate, Hamburg Messe und Congress GmbH may avail itself of its rights as the property owner.

Hamburg Messe und Congress GmbH also reserves the right to conduct further checks on the proof of journalist activities, even where a valid press pass is submitted. The proof of journalist activity should be submitted in German or English. Hamburg Messe und Congress GmbH reserves the right in individual cases to demand additional presentation of a valid identification document with a photo. There is no right to accreditation. Where necessary and appropriate, Hamburg Messe und Congress GmbH may avail itself of its rights as the property owner.